rolex model background gold landscape

Rolex Datejust 31

Oyster, 31 mm, yellow gold
M278278-0030

AU$50750
exclamationAll prices are Rolex’s suggested retail prices inclusive of GST. Prices can be modified at any time without notice.
m278278 0030 modelpage front facing landscape
m278278 0030 modelpage laying down landscape

Contact us

Reference
278278
Model Case
Oyster, 31 mm, yellow gold
Bezel
Fluted
Water-Resistance
Waterproof to 100 metres / 330 feet
Movement
Perpetual, mechanical, self-winding
Calibre
2236, Manufacture Rolex
Power Reserve
Approximately 55 hours
Bracelet
President, semi-circular three-piece links
Dial
Olive green set with diamonds
Certification
Superlative Chronometer (COSC + Rolex certification after casing)
m278278 0030 modelpage spec landscape
olive green dial yellow gold m278278 0030

Olive-Green Dial

This dial features a large VI set with 11 diamonds. The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial. Light is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.

fluted bezel yellow gold m278278 0030

Fluted bezel

The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.

18 ct yellow gold yellow gold yellow gold

18 ct yellow gold

By operating its own exclusive foundry, Rolex has the unrivalled ability to cast the highest quality 18 ct gold alloys. According to the proportion of silver, copper, platinum or palladium added, different types of 18 ct gold are obtained: yellow, pink or white. They are made with only the purest metals and meticulously inspected in an in-house laboratory with state-of-the-art equipment, before the gold is formed and shaped with the same painstaking attention to quality. Rolex’s commitment to excellence begins at the source.

Rolex_availability

MODEL
AVAILABILITY

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Kennedy is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.

btn_play_blue

How to Set your Datejust 31

Synonymous with excellence and reliability, Rolex watches are designed for everyday wear, and depending on the model, perfectly suited for a wide range of sports and other activities. Built to last, these timepieces are characterized by their distinctive and timeless aesthetics. The Oyster Perpetual Datejust 31 is the expression of everlasting appeal. Learn more about this watch and how to set the time and date by watching the video.  

btn_play_blue

Any day can leave a lasting mark on our lives and set the stage for new aspirations. Since its creation in 1945, the Datejust has continued to reinvent itself while symbolizing Rolex’s definition of classic elegance. A milestone in watchmaking history, it was the first self-winding waterproof chronometer wristwatch to feature a window displaying the date. Magnified by the Cyclops lens, these numbers are a reminder that though 24 hours mark a day, it’s on us to make those a date to remember.

Rolex Datejust CTA Image Desktop

Rolex Datejust

Make a date of a day

View all models

    CONTACT US

    Please specify your preferred mode of contact and we will respond as quickly as possible.




    policy

    information

    *Required

    Please accept the Terms & Conditions