AN EXTRAORDINARY PARTNERSHIP
THE OFFICIAL TIMEKEEPER OF THE AFL
In a harmonious blend of precision and passion, Kennedy takes great pride in being the official Timekeeper of the AFL. Proudly Australian and family-owned, Kennedy is synonymous with delivering unparalleled service and innovation in the world of luxury watches and jewellery. Embarking on this remarkable journey with the AFL, Kennedy is thrilled to bring its expertise, the legacy of its dedication, and the promise of enhancing an iconic Australian sport.

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THE HOUSE OF EXTRAORDINARY
OUR HISTORY
Kennedy was founded in 1976 and has continued to redefine its carefully edited collection of fine jewellery and luxury men’s and women’s watches over four decades, to reflect a considered balance of heritage, elegance and modern innovation.
The unique collection of exquisite brands that Kennedy personally curates have helped make it one of the world’s most sought after destinations for luxury watches and jewellery.

THE OFFICIAL TIMEKEEPER
AUSTRALIAN FOOTBALL LEAGUE
Kennedy has prominent visibility nationally at Marvel Stadium, the MCG and stadiums where AFL matches will be played throughout the season, including the Kennedy Shot Clock which features on the big screen while players line up for a shot at goal.