Extraordinary experiences

Australian Football League

Kennedy is a Major Partner of the Australian Football League, joining as the Official Timekeeper of the ahead of the 2022 Toyota AFL Premiership Season, on an exclusive multiyear deal. Kennedy has prominent visibility nationally at Marvel Stadium, the MCG and stadiums where AFL matches will be played throughout the season, including the Kennedy Shot Clock which features on the big screen while players line up for a shot at goal. The AFL has a rich history founded in 1896, being an elite professional Australian sport.

Victoria Racing Club

Kennedy is proud to be an Official Partner of the Victoria Racing Club, Australia’s premier racing club and the home of the Melbourne Cup Carnival. This multiyear partnership includes naming rights for Kennedy Oaks Day, category exclusivity of timepieces and jewellery, with integration across the carnival including course signage, digital, broadcast and branding integration. The VRC is recognised in Australia and around the world as a leader in racing and event entertainment. The tradition of Kennedy Oaks Day is beauty, femininity, style and grace. Kennedy has also assumed the naming rights of the Group 1 Kennedy Mile on Penfolds Derby Day, formerly known as the Cantala Stakes.

Art Gallery of New South Wales

Over the last few years Kennedy has been a member of the Art Gallery of New South Wales, as part of their exclusive Luxury Syndicate. This partnership sees Kennedy host extraordinary experiences under the roof of Australia’s most beautiful and historic art gallery, with the opportunity to collaborate with other luxury brands to bring to life immersive exhibitions and events for Kennedy clients.

Ronald McDonald House Charity (Western Australia)

Kennedy has supported the Ronald McDonald House Charities WA Ball over the past few years as a Gold partner. Kennedy is privileged to support the life-changing work that Ronald McDonald House provides for families. The continued and growing devotion to support these brave children going through uniquely difficult illnesses is incredibly admirable and Kennedy wishes the RMHC success with their fundraising.

NGV Melbourne Now

Kennedy is proud to announce its major partnership with NGV Melbourne Now to celebrate the latest and greatest in local art and design. This exciting collaboration showcases the best and brightest talent across a range of contemporary disciplines, including fashion and jewellery, painting, sculpture, architecture, ceramics, video, performance, printmaking, and publishing.