Rolex and the Championships, Wimbledon
Published on 6 July 2022
Rolex and Tennis
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Rolex and Wimbledon partnered together in 1978 when Rolex became The Championships’ Official Timekeeper. Tennis was entering its golden age; when the appeal of major competitions was soaring, athletes were becoming legends and the sport was capturing the world’s attention.
The All England Lawn Tennis & Croquet Club in South-West London has hosted The Championships since the inaugural edition in 1877. The original court was called ‘The Grass Court Temple’ and Wimbledon is the oldest tennis tournament.
“IF YOU CAN MEET WITH TRIUMPH AND DISASTER AND TREAT
THOSE TWO IMPOSTORS JUST THE SAME”
THE TEMPLE OF TENNIS TRADITION
The Centre Court is celebrating its centenary in 2022 at its current home in Church Road ground, seating 15,000 spectators. Lines from Rudyard Kipling’s poem ‘If’ sit above the Player’s entrance to Centre Court:
If you can meet with Triumph and Disaster
And treat those two impostors just the same
These verses encapsulate the event’s philosophy because, at Wimbledon, the greatness of the sport lies not in victory but in the humility and perseverance of the champions.
THE SCENE OF MAJOR SHOWDOWNS
Centre Court has seen the most extraordinary moments of tennis history and broadcast them live across the globe to spectators near and far. Epic battles between tennis greats like Rod Laver and John Newcombe, Björn Borg and John McEnroe, Chris Evert and Martina Navrátilová, Roger Federer and Rafael Nadal have written the legend of Wimbledon and world tennis.
This unprecedented level of excellence struck a chord with the values intrinsic to Rolex. A natural partnership developed at all the major tennis events, now spanning over 40 years.
ROLEX AND TENNIS: A PARTNERSHIP OF OVER 40 YEARS
Rolex has enjoyed a unique relationship with tennis that is deeply rooted in a common philosophy: the continuous pursuit of excellence, the desire for precision and innovation, the elegance of movement, unwavering effort, respect for tradition and a drive to always push beyond personal limits.
Over the years, Rolex has extended its involvement in the sport, from the beginnings as the Official Timekeeper, to becoming the Premium Partner of world tennis in both the men’s and women’s game.
The brand supports most of the major competitions, including all four Grand Slam® tournaments, the ATP and WTA Finals, the ATP Masters 1000 tournaments, the Davis Cup and the Laver Cup.
ROLEX AND WIMBLEDON TESTIMONEES:
Among its Testimonies, Rolex counts a host of Wimbledon champions: Björn Borg and Chris Evert, as well as Stefan Edberg, Garbiñe Muguruza, Angelique Kerber and, of course, Roger Federer, who has won the tournament a record eight times.
ROLEX AND SPORT
Rolex has championed pursuits in culture, architecture, exploration and planetary conservation for decades. They have built partnerships in the sporting arena across a diverse range of sports including tennis, golf, equestrianism, skiing, sailing and motor sport. These include relationships with governing bodies, competitions and athletes – from established champions to promising talents. These partnerships are built on mutual values, and the overarching strive for excellence.
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