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Panerai

Since 1860 Panerai has pioneered its horological craftsmanship with a seamless melding of Italian design flair and history with Swiss horological expertise.

The Origins

Founded in Florence in 1860 as a workshop, shop and school of watch-making for many decades Panerai supplied the Italian Navy specialist diving corps with precision instruments. Originally created to be used deep underwater, Panerai watches are known for their unparalleled legibility and luminosity in the dark. In 1997 the brand was acquired by the RichemontGroup and launched on the international market. Today Panerai develops and crafts its movements and watches at its Neuchâtel manufacture, combining Italian design flair and history with Swiss horological expertise.

Italian Elegance

In 2016 Panerai launched the new LUMINOR DUE collection representing a new chapter in the history of Panerai. A new case, faithfully inspired by the lines of the classic Luminor of the 1950s but subtly redesigned, makes its entrance into the history of Officine Panerai. P1000/10 and P.4000/10 in-house movements, the thinnest automatic calibres developed by the Panerai Manufacture, equips this new collection.