AFL Announce Kennedy As Official Timekeeper

Published 24 February 2022

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With 20 days to go until AFL returns, Kennedy has joined the league as the Official Timekeeper of the AFL ahead of the 2022 Toyota AFL Premiership Season.

The new partnership, which sees Kennedy secure the Official Timekeeper rights, will kick off at the beginning of the 2022 Toyota AFL Premiership Season on an exclusive five-year deal.

Kennedy will have prominent visibility nationally at Marvel Stadium, the MCG and stadiums where AFL matches will be played throughout the season, including the Kennedy Shot Clock which features on the big screen while players line up for a shot at goal. 

AFL Executive General Manager of Customer and Commercial, Kylie Rogers said it was about time they announced Kennedy’s welcome to the AFL fold ahead of the 2022 Toyota AFL Premiership Season.

“Partnering with leading luxury retailer Kennedy is very exciting. We’re pleased to be welcoming the expertise of Kennedy as the AFL Official Timekeeper until 2026,” Ms Rogers said.

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AFL Executive General Manager Customer and Commercial, Kylie Rogers

Chief Operations Officer of Kennedy, Aaron Faraguna said, “Kennedy is proud to be appointed as the Official Timekeeper of the AFL. Kennedy is an Australian family-owned company focused on delivering extraordinary service and innovation to the luxury watch and jewellery market. The AFL is a natural fit for us with our shared passion for excellence and the importance of time – as matches can be won or lost in minutes if not seconds. We look forward to bringing our expertise to such a wonderful and an iconic Australian sport.”

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AFL Chief Executive Officer, Gillon McLachlan
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Kennedy Chief Operation Officer, Aaron Faraguna and AFL Chief Executive Officer, Gillon McLachlan

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